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Living and dining space in one volume, terracotta armchairs around a low table and a screen-shaded window wall

Hawana Salalah · Salalah · Oman

Branded Residences in Oman

Branded residences arrived late in Oman and arrived at Salalah first. Mira Ocean Estates brings Trussardi Casa and John Richmond to a beachfront ITC on the Arabian Sea.

Interior houses
Trussardi Casa · John Richmond
Residences
263
Hotel keys
130
Handover
Q4 2028

9 residence types

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What the brand actually does here

A branded residence is worth the name when the house does the interior rather than lending a logo to the hoarding. Trussardi Casa — the home division of the Milanese house founded in 1911 — specifies and supplies the Trussardi Residences complete. John Richmond, designing under his own name since 1982, does the same for the Richmond Residences.

Mira Developments builds this way across its portfolio, in partnership with houses including Bentley Home, Trussardi, ELIE SAAB, Gianfranco Ferré, John Richmond, Dolce&Gabbana Casa, ETRO Home and Jacob & Co. Mira Ocean Estates is the model applied to Oman.

Further design partners are stated as joining the project. They have not been named, and this site will not name them until they are announced.

Branded, serviced, and on freehold title

The three things stack. The interior comes from the brand house; the servicing comes from a 130-key five-star hotel inside the community; and the title is freehold, available to any nationality because Hawana Salalah is an Integrated Tourism Complex.

In most of Oman only the first of those would be possible for a foreign buyer, and only outside a freehold structure.

Investment case

The case for a branded residence in Oman

Branded residences in the Gulf are usually a Dubai proposition. At Mira Ocean Estates the model is applied to an Omani beachfront, with the brand house responsible for the interior and a hotel responsible for the service.

Interior by the house

Trussardi Casa and John Richmond specify and supply the whole interior of their collections, not a lobby or a logo. What the owner receives is the interior the house specified, Italian-made and installed.

A first for Oman

The developer positions Mira Ocean Estates as Oman's first multi-branded beachfront master-planned community. Two interior houses operate on one plot, with further design partners set to join the project.

Hotel service underneath

A 130-key five-star hotel inside the community supplies concierge, valet, housekeeping and in-residence dining. The brand sets the interior; the hotel sets the standard of day-to-day living around it.

Freehold to any nationality

Because Hawana Salalah is an Integrated Tourism Complex, the branded residences are sold on freehold title to buyers of any nationality. Brand, service and outright ownership arrive together in one purchase.

The full beach frontage in daylight, palms along the sand and the pool terraces set back behind the buildings
The beach frontage — private beach access and a beach club for residents.
Living room with a sculpted sofa and tan armchairs, glazed doors opening to a planted terraceResidence buildings beside the lagoon in daylight, with the sea and headland behind

In detail

Buying a branded residence in Oman, in detail

Trussardi Residences and Richmond Residences

The two collections share an address, a specification and a price list, and differ in temperament. Trussardi Residences carry the contemporary Milanese register of Trussardi Casa. Richmond Residences follow John Richmond's clean lines and layered textures. Each collection runs from studio to two-bedroom, starting at AED 550,000, AED 1,100,000 and AED 1,800,000. A buyer choosing between them is choosing a character, since the beach, the hotel, the wellness centre and the freehold title are common to both collections.

The developer's branded record

Mira Developments, founded in 2023, builds fully furnished branded residences. Its portfolio counts ten brand collaborations and 2,215 residences worldwide, across Dubai, Abu Dhabi, Ras Al Khaimah, Salalah, Tbilisi and Andermatt, with partners including Bentley Home, ETRO Home, ELIE SAAB and Jacob & Co. The record shows the model applied repeatedly before it reached Oman. Park Lane Premium Properties, a Dubai agency, sells the Salalah project; the developer remains responsible for the buildings and the interiors.

Partners set to join

Mira Developments has said further design partners will join the project. This site does not name them, because no names have been announced, and a buyer should not rely on any list circulating without the developer's confirmation. What is contracted today is Trussardi Casa for the Trussardi Residences and John Richmond for the Richmond Residences. If a later partner matters to a purchase decision, ask in writing which part of the community it will apply to and when it will be released.

What the brand does not change

Branding decides the interior; it does not change the legal or financial terms. Every residence sits on the same freehold basis inside the Integrated Tourism Complex, attracts the same 3% transfer fee on registration and follows the same 50/50 payment plan to handover in Q4 2028. Service charges are set per community. Compare branded and unbranded offers on those terms first, and then weigh the interior and the servicing as the differentiators they are, rather than letting the name do the comparing.

Branded in Oman against branded in Dubai

In Dubai a branded residence usually sits in a tower among other branded towers. In Oman the category is new, and at Salalah it comes with a beachfront plot and a five-star hotel rather than a city address. The trade is a smaller, more seasonal market in exchange for scarcity and a coastline. For UAE-based buyers the distance is short: Dubai is about two hours by air and Muscat about an hour and a half, with Salalah International Airport twenty-five minutes from the community.

Questions

What buyers ask

Which brands are involved at Mira Ocean Estates?
Trussardi Casa furnishes the Trussardi Residences and John Richmond designs the Richmond Residences. Further design partners are stated as joining the project but have not been named, and this site will not name them until the developer announces them.
Are branded residences available freehold in Oman?
Yes, inside an Integrated Tourism Complex. Mira Ocean Estates sits inside Hawana Salalah, so its branded residences are sold on freehold title to buyers of any nationality, with the brand house's interior included in the price.
Who is the developer of the branded residences in Salalah?
Mira Developments, a UAE-based developer of fully furnished branded residences founded in 2023, with projects across Dubai, Abu Dhabi, Ras Al Khaimah and internationally. Park Lane Premium Properties, a Dubai agency, sells the Salalah project.
Is Mira Ocean Estates the first branded residence project in Oman?
The developer positions it as Oman's first multi-branded beachfront master-planned community: two interior houses on one plot, with more set to join. The claim concerns that combination of brands, beachfront and master plan, not branded residences in general.
Do branded residences in Salalah cost more than unbranded ones?
This site does not publish a comparison, because there is no reliable data set for Salalah to draw one from. What the price here includes is the full Italian-made interior, which an unbranded purchase would usually need to buy separately after handover.
What does the hotel provide to branded residence owners in Oman?
The hotel runs the day-to-day: a concierge desk, valet parking, housekeeping, meals brought to the residence, maintenance on call and security at all hours. Owners who let can use its rental management, and residents may bring guests to its pool and restaurants.
Can I buy a branded villa in Salalah?
The villas and townhouses are delivered with the full brand-partner furnishing package, although the two named collections, Trussardi Residences and Richmond Residences, are the apartments. Villa and townhouse pricing is released on application.
Will more brands join the Salalah branded residences?
Mira Developments states that further design partners are set to join. None has been named publicly, so this site lists only Trussardi Casa and John Richmond. Ask the sales team for written confirmation before buying on the strength of a future partner.
What is the cheapest branded residence in Oman?
At Mira Ocean Estates, a studio in either the Trussardi or the Richmond collection, from AED 550,000 with the brand house's interior included. It is reserved with an Expression of Interest of AED 55,000 and paid on the 50/50 plan to Q4 2028.

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